Hey there sellers and property owners, are you having issues with marketing your property? We know many times it can be difficult to find the time or to just do it right, but it’s important to know that this could make or break whether or not you are successful. That being said, we at Desert Dimensions Properties are lucky enough to share an office with our amazing marketing and branding team, Catalyst Branding + Business Consulting, who have taught us first hand how to effectively market our properties and business. Here are three of the takeaways we do here at DDP to ensure your marketing efforts result in maximum exposure for your property, whether you renting or selling:
1) Online Marketing:
I’m sure it’s no surprise that the internet is the most efficient way to immediately contact the general public and spread the word about something. Make sure that this is being taken advantage of with online marketing. Craigslist, Zillow, the realtor’s website, Face Book and Twitter are all good resources for free advertising of a property that is for sale or rent. Although this is a great form of free marketing, it is imperative to make sure the marketing of the property is still professional looking. Adequate pictures and detailed descriptions will be the best way to get the most exposure and separate the listing from the thousands of other properties currently on the market.
2) Stand Out a Sign:
Also, don’t forget about all of the people driving up and down the street. Sometimes all that is required to make a residence stand out is the sign in the front yard. The sign should be aesthetically pleasing but also show the basic key elements for contact. Ideally, it will have clear contact information for the realtor, which company is representing the property and possibly a website. Using a sign rider will many times work to simply list if the property is for sale or rent. If there is a distinguishing feature at the property, it may be a good idea to use an additional rider to indicate that feature. Depending on the situation, a QR code on the sign can also be a good way to drive traffic back to a website with more information on the property.
3) MLS Listing:
An MLS listing is also a standard and wonderful way to market a property. However, it is unbelievably easy to divert potential interest with a poor MLS listing. The use of pictures and detailed information is the key to making a good MLS listing. Everyone loves pictures, so using a digital camera (and quality lighting) and taking pictures to accentuate selling points of a home is very important. In addition to quality pictures, detailed text is very important as well. It is a good idea to fill in all of the applicable fields to make sure there is as much information provided as possible. Does this take it from a good to great listing?
While there is a plethora of other ways to bring interest to a property, hopefully these tips about online marketing, sign postings and MLS listings can upgrade your listing from good to great. Since there isn’t a single fool proof way to market a house, its best to approach the situation from multiple angles to ensure the best outcome, which is the eventual rental or sale of the house.